What Are the Best Styles for Explainer Videos in 2018

If you are looking for a new and interesting type of tool to use for marketing your product, service or your brand in general, then explainer videos are rarely something that you can go wrong with. A lot of people are scared of these videos because they can cost a lot of money, but when you think about all of the uses that you can get out of these videos, then you can see how they are worth it. There are a lot of elements that go into these video like writing a script, figuring out the best way to solve a current problem that the customers have, as well as figuring out the animation style that you want to use which is exactly what we will be focusing on today in this article.

Stop Motion

This animation technique is one that mainly consists of you photographing an objects as it’s moved in small amounts. What this does is create a type of illusion of movement once all of the series of frames are played as a continued sequence. You have probably seen a lot of short films and different movies use this very same technique and they that because it really gives a very unique effect. That very unique effect it probably one of the best things about this type of animation. However, this is one of those techniques that people are afraid of because they cost a lot of money and if you find yourself needing to make a change, that process can also cost a lot of extra time and money, so this is definitely not for everyone, but if you can afford it then it is definitely worth the money.


Now that we have scared you with a super expensive option, let us give you something a lot more affordable. This type of explainer videos have a digital recording of a screen capture that also contains audio narration and this alternative is one of the ones that are very low cost which what makes it perfect for any startup company that is low on funds. Most companies use this style of video to create tutorials, but if the product that you are presenting is something like a complex software or a platform then you also can benefit from this type of video because it will really help you showcase how the product works. This will actually help you give a real life performance of the product which can really help you keep the audience’s interest and ensure that they want to purchase the product.

custom animated explainer videos

Live Action with Track elements

Live action style videos are a great thing to use, and this is an upgrade to those videos. The live video footage in these videos are integrated with different 3D elements that are tracked to the video. This helps give the idea of real interaction, but with an even more immersive feel to it. Something else that these elements do is help add a more dynamic look and a rhythm to the video which can help make the while experience more enjoyable for the audience that is watching. There are great benefits that you can get from combining the 3D elements and the video. One of those benefits is what every live action video brings, which is the human side to the video which is great for engaging the audience and then come in the graphics that add a completely new and different layer that will only help you strengthen the explanation about the product or service that you are trying to present in the video.

We mentioned it several times, and we will say it again. Explainer videos can be extremely expensive, some more than others but in our opinion, they are definitely worth it. These videos can go anywhere where you have an audience and have the potential to bring you a lot of new customers which will ultimately make the investment completely worth it. We recommend that you do your research and figure out which animation style is the right one for you and you will start seeing results in no time. Visit https://squareship.com/explainer/ to see the best explainer videos online.